I admit to being a 37 signals fan, but this post really says it all. It isn't about the tools, the software, it is about what you have to say. You have to find your 'tone'.
My favorite lines:
"Figure out what you have to say that’s interesting and then unleash it. Use whatever tools you’ve got already or what you can afford cheaply. Then go.
It’s not the gear that matters. It’s you and your ideas that matter."
Read the full post here
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