Wednesday, June 6, 2007

It's not the logo....

Seth makes a great point that logos don't really mean anything - it is the experience or product/service that makes all the difference in a company being a success or not. With all of the hoopla about how bad the Olympics logo sucks, this is a great time for this sort of post.

I have worked with several people in developing websites where we agonized over the logo for days. Too bad it was wasted efforts. We should have been trying to get what was on the site figured out instead......

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