This is a fascinating article that looks at a recent interview/presentation that Steve Jobs gave at a conference. The things that I find really cool is that he is constantly relating back to what people do and want. Not Apple's solutions per say, but that is implied. Also he is constantly future casting. You may not know where specifically Apple is going but you know they are already planning the future and it is going to be what the people want.
Now you can take this with a grain of salt knowing that I happen to be a heavy drinker of the Apple Kool-aid. But it is still interesting.