Friday, October 7, 2011
Things change - must be quick not sticky
However technology has changed how we interact with digital information. Individuals are more likely to be accessing information via mobile devices and have no patience for slowness or delay tactics. We want information fast and we want it now.
This means that the way that success is measured must also change. No longer is success to hold captive an individual, but you must have something worthwhile for that individual to return over and over.
Ultimately, it comes down to having something of interest that people want to find out more about it or want to continue to engage with it.
To read the full report click here.
Posted by Mark Kaske